Global - 15th January 2015

Earth Fleet is committed to protecting its visitors' and Users' privacy. The following Privacy and Cookie Policy outlines the information Earth Fleet Ltd (hereafter 'Earth Fleet', "we", or "us") may process and how we may use that information to better serve visitors and Users while using our website (the 'Website') our mobile customer application (the 'App') and our pre-booked or on-demand services (collectively the "Service"). Please review the following carefully so that you understand our privacy practices. If you have questions about this Privacy and Cookie Policy, please contact us at


"User" means a person who has signed up and is registered with Earth Fleet for the use or potential use of the Service.
"Partner" means the party having sole responsibility for the driving transportation service.
"Driver" means the person who is an employee or business partner of, or otherwise retained by the Partner and who provides the ride or other transportation services to the User.
'Vehicle' means a vehicle that is owned and/or used by a Partner to provide the ride or to provide other services.


Earth Fleet has been registered with the UK Data Protection Authority; Information Commissioner’s Office ("ICO") as the controller of your personal data and Earth Fleet has notified the ICO ( that Earth Fleet Ltd is the processor of your personal data through the Website and the App.


Earth Fleet has notified the ICO on 14 January 2015 of the processing of personal data by Earth Fleet Ltd. The notification indicates what data are processed by Earth Fleet Ltd, and for what purpose, and to which persons or entities the data will be provided. Click here to search and consult the notification in the public register of ICO.


Earth Fleet cares about the safety of children. Because the Service is not directed towards children under 18, they are not allowed to register with or use the Service, or provide personal data. We do not knowingly collect personal information from anyone under the age of 18. If we discover that we have collected personal information from a child under 18, we will delete that information immediately.



When you visit our Website, our website administrators process technical data such as your IP-address, visited webpages, the internet browser you use, your previous/next visited websites and the duration of a visit/session to enable us to deliver the functionalities of the Website. In addition, in certain instances the browser may prompt you for your geo-location to allow us to provide you with an enhanced experience. With this technical data our website administrators can manage the Website, for instance by resolving technical difficulties or improving the accessibility of certain parts of the Website. This way, we ensure that you can (continue to) find the information on the Website in a quick and simple manner.

For this purpose we also use cookies. See paragraph 8 for our cookie policy.

When you use our App, we also process technical data such as your IP-address, Device ID or MAC-address, and information about the manufacturer, model, and operating system of your mobile device. We use this data to enable us to deliver the functionalities of the App, resolve technical difficulties, provide you with the correct and most up to date version of the App and to improve the function of the App.


When you register as a User, we will collect your name, email address, country, language, password, mobile phone number, IP-address, MAC-address, and your credit and/or debit card number, expiry date and security code.

We will use your contact details to send you a welcoming email to verify your username and password, to communicate with you in response to your inquiries, and to send you service-related announcements, for instance, if our Service is temporarily suspended for maintenance. We will use your registration information to create and manage your Earth Fleet account. We may deactivate your account if we suspect that you use our App to commit fraudulent or illegal acts or if you violate our terms of use.


When you use the App through your mobile device, and only if you have consented thereto, we will track your geo-location information, on a real time basis only. We use this information to allow you to view the Drivers in your area that are close to your location, set your pick-up location and send it to the requested Driver, and see the requested Driver approaching on a map in real time. We may also use this real-time geo-location information to address user or driver support, technical, or business issues that may arise in the course of your use of the App. If you contact Earth Fleet customer service while on a ride, and it is necessary to use your real-time geo-location information to address your question, our support personnel will seek your consent before consulting your real-time geo-location.

In addition, your choice to use some of the features of the App during the ride, for example, 'Ride Share' will allow you to share your geo-location information with those persons with whom you choose to share such information.

You can also decide to share your estimated time of arrival (ETA) with one of your contacts. In that case the App will automatically send your contact a one-time text message from your contact list informing him or her of your ETA.

If you do not consent to the tracking of your geo-location, you will still be able to use the basic features of the App. You may at any time withdraw your consent in your Earth Fleet account. Further, you can turn the geo-location tracking off at the device level, also temporarily. Your mobile device informs you when geo-location is tracked by displaying the GPS arrow icon.

If you are traveling in a Vehicle, we will collect the Driver's geo-location information from the Driver's mobile device. Because you are travelling in the Vehicle, this means we will also indirectly collect your location information. This information is necessary to calculate your fare, send you a receipt showing the route of the ride, allow you to view your trip history in your Earth Fleet account, and handle complaints from you or Drivers. We will also use the Driver's geo-location information in an anonymous and aggregated form in order to generate statistical information and management information and to provide you with increased App functionality.


When you request transportation via your use of the App, we provide your first name or last name to the Driver/Partner who accepts your request for transportation so that the Driver may contact and/or find you.


If you choose to upload a photo to your Earth Fleet account, your photo will be viewable by the Driver who is picking you up so that the Driver is able to verify your identity. You may remove or replace your photo at any time by logging into your account on the Website (and/or in future versions of the App).


If you have requested a ride through the Website or the App, from the time that your ride request is accepted by the Driver, until you reach your destination, you and the Driver will have the ability to contact each other, via the mobile phone used to request the ride. During that time and only if you have consented we will send you push notifications to your mobile phone to let you know if the Driver is on his way to your location and again when he has arrived at your location. To send you push notifications we will process your telephone number (and/or email address). If you do not want to receive push notifications you can always withdraw your consent by changing your settings via the settings page of your mobile telephone.


When you register as a User, your credit and/or debit card information is provided to our payment processing provider Braintree Payment Solutions, LLC. (a division of PayPal Inc.) in order to process payments for your rides and/or requests. Earth Fleet itself only collects the first six (the BIN numbers) and the last four digits of your credit and/or debit card number, the expiration number and for the UK your post code (for the US your zip code). We use this information to prevent fraud.


Earth Fleet may use your contact details to send you general updates regarding Earth Fleet news, special offers and promotions. You may at all times opt-out of receiving these updates.


Earth Fleet uses your personal data in an anonymous and aggregated form to closely monitor which features of the Service are used most, to analyze usage patterns and to determine where we should offer or focus our Service. We may share this information with third parties for industry analysis and statistics.


If you wish to apply for a job on our Website we will collect personal information such as your name, email address, phone number and additional information such as resume and gender. We use the information collected within this area of the Website to register and process your application, to verify and determine your qualifications for the position for which you have applied and to contact you.


If you choose to use our referral feature on the website or in the App to tell a friend about our Service, you will be prompted to enter your friend's email address or mobile phone number or log into your preferred social network. If you elect to refer a friend, we will automatically populate a message for you to send to your friend inviting him or her to try the Service on your behalf, however the actual message will be sent via your pc, mobile device or social network and you will be able to edit the final message before you send it. We do not store your friend's data.


The Website and the App may offer publicly accessible blogs and community forums. We will use your personal data such as your name, email address, the messages or content you choose to post to administrate and provide you with these services. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your personal information from our blog or community forum, please contact us at


We may employ third party companies and individuals to facilitate or provide the Service on our behalf, to process payment, provide customer support, provide geo-location information to our Drivers, to host our job application form, to perform Website-related services (e.g., without limitation, maintenance services, database management, web analytics and improvement of the Website's features) or to assist us in analyzing how our Service is used. These third parties have access to your personal information only to perform these tasks on our behalf and are contractually bound not to disclose or use it for any other purpose.

Earth Fleet will disclose your personal data to the extent that this is legally required, or necessary for the establishment, exercise or defence of legal claims and legal process; or in the event of an emergency pertaining to your health and/or safety.


As a user, you have the right to information regarding your personal account, including information that you've provided to us and information regarding each ride requested via the App. You may at any time request correction or erasure of your personal data, and object to any processing of your personal data by emailing us at We will respond to your access and/or correction request within four weeks. You may also amend your personal details and/or withdraw any given consent using your Earth Fleet account.


Unless specified otherwise in this Privacy and Cookie Policy, we will retain your information until you cancel your Earth Flee account, or until your Earth Fleet account has been inactive for a year. If you wish to cancel your Earth Fleet account or request that we no longer use your information to provide you services, please contact us at Upon expiry of the one year period of inactivity, we will alert you and give you two weeks notice to re-activate your Earth Fleet account or retrieve any personal information you want to keep. After deletion of your account we will render your data anonymous, unless such data is necessary to comply with a legal obligation or resolve disputes.


Earth Fleet has taken appropriate technical and organizational security measures against loss or unlawful processing of your personal data. To this purpose, your personal data are securely stored within our database, and we use standard, industry-wide, commercially reasonable security practices such as encryption, firewalls and SSL (Secure Socket Layers) as well as physical safeguards of the locations where data are stored.

However, as effective as encryption technology is, no security system is impenetrable. We cannot guarantee the security of our database, nor can we guarantee that information you supply won't be intercepted while being transmitted to us over the Internet. Any transmission of information by you to Earth Fleet is at your own risk. We recommend that you do not disclose your password to anyone.


The Website uses "cookies". A cookie is a small text file that we place on your computer or mobile device to enable various features of the Website. You can change your cookie settings to accept or not accept cookies in your browser settings (which may detrimentally affect website functionality and/or features).


Essential: Earth Fleet uses cookies necessary to enable or enhance certain functionality of the Website, such as recalling your recent actions on the Website or remembering your Website settings. If you have cookies disabled in your browser, these cookies will be blocked. Non-essential: Earth Fleet uses Google Analytics' cookies. If you have cookies disabled in your browser, these cookies will be blocked. Google Analytics is a web analysis service that is offered by Google Inc. Google Analytics uses cookies to analyze the usage of the Website by Users to give Earth Fleet an insight in the way Users use the Website. You can find more information on Google Analytics here.


We may update this privacy statement to reflect changes to our information practices. If we make any material changes we will notify you by email and by means of a notice on the Website prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.